1. Introduction
How ParkMitra uses cookies and digital technologies
This Cookie Policy (“Policy”) explains how Park Mitra (“Park Mitra”, “we”, “our”, “us”), operating under Aararu Holdings Private Limited, uses cookies, tracking technologies, analytics systems, and related digital storage mechanisms across websites, mobile applications, dashboards, booking systems, loyalty systems, mobility infrastructure services, and ecosystem-related digital services.
Websites
Mobile Applications
Dashboards
Booking Systems
Loyalty Systems
Mobility Infrastructure Services
This Policy should be read together with the Privacy Policy, Terms & Conditions, User Policy, and applicable platform policies.
By continuing to use ParkMitra services, you acknowledge and agree to the use of cookies and related technologies as described in this Policy, subject to applicable laws.
2. What are cookies
Small digital identifiers supporting platform functionality
Cookies are small digital files or data identifiers stored on your browser, device, application session, or system storage.
Recognize users
Improve performance
Maintain secure sessions
Remember preferences
Analyze usage behavior
Enhance operational efficiency
Cookies do not generally provide direct control over your device but may store identifiers, settings, or activity-related information.
3. Technologies covered
Technologies used within the ecosystem
Browser Cookies
Session Cookies
Persistent Cookies
Local Storage
Session Storage
Device Identifiers
Analytics Tags
SDK Tracking Tools
Performance Monitoring Scripts
Security Tracking Technologies
Fraud Prevention Systems
Behavioral Analytics Tools
4. Why we use cookies
Core operational purposes
4.1 Platform Functionality
Maintaining user sessions
Secure login support
Booking operations
Preference management
Wallet functionality
Mobility-related operations
4.2 Security and Fraud Prevention
Detect suspicious activity
Prevent unauthorized access
Reduce fraud risk
Protect accounts and infrastructure
4.3 Performance Optimization
Improve website speed
Reduce loading times
Optimize compatibility
Improve reliability
4.4 Analytics and Usage Insights
Understand user behavior
Analyze traffic patterns
Evaluate feature usage
Improve ecosystem operations
4.5 Personalization
Remember preferences
Regional experiences
Recommendation optimization
Loyalty-linked functionality
4.6 Marketing and Communication
Where permitted, cookies may help measure campaign effectiveness,
understand partner engagement, optimize ecosystem communication,
and support loyalty-related promotions.
5. Types of cookies
Different cookie categories used by ParkMitra
5.1 Essential Cookies
Necessary for secure authentication, booking workflows, fraud prevention,
account protection, and platform stability.
5.2 Performance Cookies
Help monitor website performance, identify technical issues,
and optimize infrastructure efficiency.
5.3 Analytics Cookies
Collect visitor interactions, navigation patterns, traffic behavior,
and engagement metrics to improve usability and scalability.
5.4 Functional Cookies
Store preferences, regional settings, and selected configurations
to improve user experience continuity.
5.5 Security Cookies
Help identify malicious activity, secure payment operations,
reduce compromise risk, and protect infrastructure.
6. Third-party services
Trusted integrations and external providers
Analytics Providers
Cloud Infrastructure
Payment Processing
Communication Systems
Fraud Prevention
Customer Support Tools
Third parties may place or access cookies or similar technologies according to their own policies. ParkMitra does not control third-party policies or practices outside our own systems.
7. Data collected
Information that may be processed
IP Address
Browser Information
Device Information
Operating System
Session Identifiers
Pages Visited
Click Activity
Referral Sources
Usage Analytics
Performance Metrics
This data may be processed in accordance with the ParkMitra Privacy Policy.
8. Loyalty & ecosystem tracking
Supporting continuity across the mobility ecosystem
Reward-linked mobility benefits
Partner engagement analytics
Campaign validation
Wallet continuity
Mobility interaction continuity
Usage optimization
9. User choices & controls
Managing cookie permissions
Browser settings
Device permissions
Cookie preference systems
Application settings
Users may block, delete, or restrict cookies and tracking systems.
However, disabling cookies may affect login functionality, booking operations,
loyalty systems, wallet continuity, and ecosystem performance.
10. Mobile application technologies
App-level operational technologies
SDKs
Device Identifiers
Crash Monitoring Systems
Push Notification Systems
Secure Authentication
App Analytics Systems
11. Retention of cookie data
Operational and security retention requirements
Cookie-related data may be retained for session continuity, operational analytics,
fraud prevention, legal compliance, platform optimization, and security purposes.
Retention duration may vary depending on cookie type, operational necessity,
legal requirements, and security considerations.
12. Security measures
Safeguards and infrastructure controls
Encrypted communications
Access restrictions
Secure infrastructure
Fraud monitoring systems
Audit logging
Infrastructure security controls
No system can guarantee absolute security.
13. International processing
Distributed ecosystem infrastructure
Cookie-related information may be processed across cloud infrastructure,
distributed operational systems, integrated ecosystem services,
and third-party infrastructure providers.
Such processing remains subject to applicable legal and operational safeguards.
14. Children's privacy
Responsible operational usage
ParkMitra services are not intended for children below the legally permitted age under applicable laws.
We do not knowingly use cookies to intentionally profile children unlawfully.
15. Policy updates
Continuous ecosystem improvements
Operational changes
Legal requirements
Infrastructure improvements
Technology updates
Ecosystem expansion
Updated versions become effective upon publication on the platform.
16. Limitation of liability
External systems and browser limitations
To the maximum extent permitted under applicable law, ParkMitra and Aararu Holdings Private Limited shall not be liable for browser-related issues, third-party cookie behavior, external analytics provider failures, internet-based tracking interruptions, technical incompatibilities, or user-side browser configurations.
17. Contact information
Cookie and privacy support
Platform: Park Mitra
Company: Aararu Holdings Private Limited
Email: support@parkmitra.in
Website: https://parkmitra.in
18. Final statement
Designed for a smoother digital mobility experience
ParkMitra uses cookies and related technologies responsibly to improve security,
enhance platform performance, optimize mobility operations,
strengthen ecosystem continuity, and support loyalty-linked digital infrastructure.
Our objective is to provide a safer, smoother, and more efficient digital mobility experience for all ecosystem participants.